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From the Editor - April '14

Posted on 3.31.2014

Digital Design in Focus

The secret to a successful Web design is, well, an absolute mystery.

That’s not completely true of course — over time, Internet professionals have developed rather sophisticated approaches for designing digital user experiences. The perpetual stream of emerging trends, however, forces some Web workers to forgo the most basic (and important) opportunities in the pursuit of interaction and engagement — and it’s costing them significantly.

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Billions of dollars are spent each year on software to build websites, solutions to test and optimize those websites, not to mention all the bells, whistles and gadgets to make it custom to brands. Today’s most successful designers, however, aren’t those that jump on every trend, and they aren’t those that buy every new shiny virtual toy either. The most successful website designers are those that capitalize upon the opportunities afforded to each and every Web worker, and stay on top of the trends and technologies that shape the digital world, so they can use them when (or if) the time is right.

This edition of Website Magazine features a broad look at the most important opportunities in digital design today, several key trends shaping the future of the ‘Net and provides some interesting tools to help make all of your virtual dreams come true. Digital design is continually evolving; but those that understand where the Web is and where it’s headed will be those best positioned for success.

Website Magazine’s April 2014 issue offers readers practical advice on many of the most pressing matters in the world of ’Net business today. Readers will find articles on cloud computing, product page design, content optimization, navigation techniques, conversion rate optimization, email marketing, programmatic advertising and a whole lot more. Website Magazine’s editors have even included a few new resources to help readers accelerate their digital success.

Enjoy the April 2014 issue of Website Magazine and make sure to visit us at for daily coverage of all the news that matters to your Web success. We also encourage you to follow us on the popular social networks, like Twitter (@WebsiteMagazine), and share your thoughts about what you’ve read in these pages and how you are making your digital dreams a reality.

Best Web Wishes,

Peter Prestipino — Editor-in-Chief, Website Magazine

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