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From the Editor - April 2015

Posted on 3.31.2015

In Pursuit of the Optimal Interaction

The practice of Web design is different than years past.

No longer are enterprises focused on the aesthetics of their digital presence alone, but the functionality of every element on their websites and applications as well. They are in pursuit of genuine user interaction in each virtual session and they are rapidly discovering the best practices to do so.

Today’s consumer is more demanding of compelling and engaging experiences and less tolerant of websites that don’t meet these often lofty expectations. From the standpoint of the modern enterprise, that can be a double-edged digital sword. While it certainly requires a greater investment of time, talents, energy and resources for enterprises to create a digital presence that truly connects with an audience, end-users (website visitors) are also more accessible and available to target than ever before – and in many ways, easier to convert – when the conditions are right.

In the feature story of this month’s Website Magazine, readers will discover several practical approaches to Web design when the aim (as it always should have been) is on generating interaction. From experience mapping, to the use of affordances, Website Magazine readers will discover several methods to help any digital brand move beyond the visual alone and toward creating a more immersive experience.

Web design is the primary focus of this edition of Website Magazine, but readers will also find many other useful articles to help accelerate their ‘Net success. This issue, for example, includes guidance on business intelligence solutions, tips for using big data in email marketing, advice on crafting unique value propositions, and a whole lot more.

As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore the topics that matter most to your digital success.

Best Web Wishes,


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