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From the Editor - August '14

Posted on 8.03.2014

Start Hacking Your E-Commerce Presence

The modern e-commerce industry is hyper-competitive. In order to achieve success as an Internet retailer and stay ahead, online merchants need to differentiate their digital presence, future-proof their technology and marketing initiatives and create experiences that satisfy today’s increasingly sophisticated consumer.

Make no mistake, the business of Internet retail is booming: it’s a $1 trillion industry and there is serious growth potential remaining. Merchants are heeding the lessons of their fallen e-commerce predecessors and optimizing digital experiences to ensure they are more personalized to users’ expectations and more profitable for the e-commerce business itself. Still, there’s so much more that can be done to accelerate success and expand retailers’ online footprint.

With just over 100,000 e-commerce websites generating revenue of any meaningful scale on the Internet today (source: RJ Metrics), retailers are taking the necessary steps, innovating and hacking their own growth, leveraging the latest technology, engaging in the most edgy marketing tactics and conducting incredibly detailed data analysis to help raise awareness, deepen engagement and sell more products, which, of course, is the ultimate aim. This month’s feature, “E-Commerce Growth Hacking” provides a view into the tools, tactics, techniques and tech that are helping merchants make that growth happen – let it inspire you to make changes now for the success of your enterprise in the future.

The August issue of Website Magazine also covers a variety of other topics, including how to track and optimize marketing performance with automation and maximize an enterprise’s mobile strategy for smartphones and tablets, as well as offers practical guidance on big brand SEO, experiential commerce, conversion optimization and a whole lot more to help grow your business online.

Be sure to read this issue from cover to cover as it is packed with useful information that will help set your enterprise on a course to success. And as always, be sure to visit us on the Web at to stay up to date on all the news that matters to your online success.

Best Web Wishes,

Peter Prestipino

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