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From the Editor - June '14

Posted on 6.03.2014

Software for the Modern World

Businesses operating on the Web today are looking for scalable, quick to implement and affordable solutions to help improve operations, increase revenues and better the overall user experience.

With the vast amount of options, however, decision-making can seem like a near-impossible feat. That’s not to say companies aren’t taking their most educated guesses about what software implementations to make. In fact, recent data discussed in this month’s feature article, “Today’s Top Web Software” indicates spending in the enterprise software market this year is on pace to total $320 billion (a 6.9 percent increase from 2013). This spending leaves some of the most popular software solutions with hundreds of millions of dollars in pure cash reserve, which indicates room for acquisitions, as well as new offerings and upgrades in their organizations.

As software companies continually make changes – good or bad – business owners, and those that support them, are faced with even tougher technology decisions. Let this month’s feature serve as a starting point not only to weigh available options, but also for help in the decision-making process.

Software decisions are also discussed in this month’s Mastering Search column, which focuses on solutions for search engine optimization. Additionally, Internet retailers can receive advice about Web hosting options for their unique needs and demands in Website Magazine’s E-Commerce Express column.

The June issue also covers a variety of other topics, including choices for do-it-yourself application building and new opportunities to marry content that is equally search friendly, share worthy and optimized for conversion, as well as an interesting look at landing page optimization and customer motivations. Be sure to read this issue from cover to cover as it’s packed with information that will help your enterprise succeed online, including the optimal email frequency, mobile advertising insights and the globalization of affiliate marketing. When you’re finished here, please join us on the Web for even more tips, best practices and news that matter to your Web success.

Best Web Wishes,

Peter Prestipino

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