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From the Editor - June 2015

Posted on 6.01.2015

As consumers’ expectations of their digital experiences rapidly evolve, so too must the enterprises looking to earn their business both online and in-store.

Brands cannot cater to the modern consumer and business buyer alone though, so they turn to software companies for the solutions they need to analyze and optimize the entire lifecycle of the customer experience – from consuming information to actually purchasing products or services (and every virtual moment in between).

They are also spending a great deal of resources to reach this type of digital stardom. The e-commerce vertical alone is a multi-billion dollar industry, yet most calculations and projections for this space don’t include the related software (e.g. site search, personalization, product recommendations, etc.) that is fueling e-retail’s growth beyond “pure” e-commerce software, like order management.

In this month’s feature article of Website Magazine, readers will not only find supplementary software that can take their companies to new heights, but also be exposed to a great deal of industry disruption, mainly in the form of the innovation and collaboration happening in the digital world today.

Software is the focus of the feature article in this edition of Website Magazine, but there are many other articles that will provide ‘Net professionals with the tools and practices they need to improve their digital presence.

As always, we invite you to join us on the Web, where our editors and knowledgeable industry contributors provide daily coverage on the topics that matter to your ‘Net success.

Best Web Wishes,

Peter Prestipino 

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