From the Editor - May '14
Bright Ideas for Content Performance
Like all forms of digital marketing, the affiliate channel has its challenges for both publishers and advertisers. Fortunately, the two groups are coming together, redefining the performance marketing industry thanks to more mature technologies and more evolved approaches to marketing and communication.
Associate Editor Allison Howen’s feature article in this May 2014 issue identifies several practical approaches to succeeding with affiliate/performance marketing for both advertisers and publishers, addressing the significant, seemingly omnipresent challenges and exposing some of the most lucrative opportunities in the market today.
This issue also offers our reader community access to information on a range of topics important in the world of ’Net business today. Internet professionals will find articles on website accessibility, user experience, customer support solutions, design frameworks, digital advertising tools, analytics offerings and more. Website Magazine’s editors have even included a few new resources to help readers accelerate their digital success, such as “Quiz Time.”
Enjoy the May 2014 issue of Website Magazine and be sure to visit us on the ‘Net for daily coverage of all the news that matters to your Web success. And finally, please follow us on popular social networks like Twitter (@websitemagazine), Facebook(facebook.com/websitemagazine), and Google+ (plus.google.com/+Websitemagazine) to share your thoughts about what you’ve read in these pages and how your bright ideas are making the digital world a better place.
Best Web Wishes,
Peter Prestipino — Editor-in-Chief, Website Magazine