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From the Editor - Nov '14

Posted on 11.02.2014

A Dash of
Social Media Magic

Social media success is an illusion for many online enterprises. Promises of increased brand awareness and deeper customer loyalty are alluring, but brands often find themselves caught in between perceived benefits and the harsher reality.

An overwhelming number of digital marketers are questioning the basic fundamentals of social media for business – the right tactics to use, the best ways to increase engagement and how to measure their return on investment. Even so, some of the most socially savvy brands are providing compelling examples of how to analyze social initiatives and optimize time spent on networks like Facebook, Twitter, Instagram and others. Fortunately for Website Magazine readers, some don’t guard their success stories as closely as a magician does his secrets. This month’s feature article highlights how several top retailers like Hard Rock, Alex and Ani, ProFlowers and UPS are making social media magic through the use of compelling content, third-party platforms, social listening and much more.

Internet retail gets the lion’s share of attention in, “Social Media Magic Tricks,” but the tips and tactics provided can certainly be deployed by service providers and information publishers as well. Being just weeks away from the official start of the holiday season does, however, give the November issue of Website Magazine an e-commerce slant. Articles within these pages include advice on e-commerce replatforming, last-minute holiday conversion tips, optimized order fulfillment and a smarter approach to key performance indicators (KPIs) for retailers. Other topics covered include guidance on the future of online retail, removing the Web’s greatest accessibility barriers and how to ensure Web design trends don’t interfere with organic search visibility on the ‘Net, and
much, much more.

As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore all the topics that matter to your digital success.

Best Web Wishes,

Pete Prestipino

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