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Funding for Mobile Analytics Company Adjust

Posted on 9.10.2014

Considering spending on mobile advertisments is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well.

In order for marketers and companies alike to understand how their ads are performing on mobile devices they need real-time data driven information. With this seeming to be widely accepted knowledge, mobile analytics companies are seeing an increased interest from investors.

Adjust , an analytics company that focuses on mobile ads, has announced the reception of $7.6 million in a round of Series C funding which saw participation from new investor ACTIVE Venture Partners as well as from existing investors Target Partners, Iris Capital and Capnamic Ventures.

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In their blog post announcing the massive reception, adjust stated that they will use the new funding to help expand their offices to new locations in the US and Asia which currently account for 40 percent of their total revenue. The company states that 50 percent of their new funding is specifically “earmarked” for the Japanese, Chinese and US markets.

“We are proud to have found such a great fit for our newest VC in ACTIVE Venture Partners. Investor partnerships are all about building a constructive relationship based on common goals,” stated adjust on their blog. “From our successful relationships with Target Partners, Iris Capital and Capnamic Ventures over the last two years we knew exactly what we wanted from our new VC, namely a healthy balance of the three Cs: chemistry, connections and capabilities… and we found this with ACTIVE Venture Partners.”


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