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Future Tech: The Rise of the Autonomous E-Commerce Selling Bots

The bots are most certainly coming and they are absolutely ready to dominate the e-commerce realm.

AI solution provider magia.ai, for example, recently announced the launch of its new Cognitive Selling Platform which will enable retailers to deliver "human-like selling interactions" on any digital channel for consumers anywhere they shop – on websites, apps, social media, messaging services, as well as retail displays and kiosks.

Leveraging a system of this nature will ultimately enable sellers to evolve their autonomous shopping strategies to compete with formats such as Amazon Go.

Digital selling of this nature enables retailers to capture user intent and objections in their own language, and thereby delivers precise shopper buying behavior analytics not possible before. Retailers can understand shopper needs and buying triggers, and create assortment and merchandizing strategies as never before.

“The vast number of selling ‘bots’ are largely dependent on pre-determined static workflows and smart replies that constrain the user’s interactions, and this simplistic approach has given bots the negative perception of being unusable for anything other than very narrow and predictable domains such as weather, news and fast food,” said Cheng Zou, CEO of magia.ai.

“We have built capabilities not seen before in the market, and are applying those to the most challenging applications of retail where shoppers need to overcome overwhelming choices, complex feature considerations and personal concerns.”

The company has been running trials over the past three months and has already deployed with some large wine retailers, including Argonaut Liquors, the largest liquor store in metro Denver with over 8,000 wines and 40,000 sq. feet of retail space.

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