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Gain Insight Into Your Top Advertising Competitors at Bing

Posted on 12.08.2014

As the holidays rapidly approach marketers are constantly searching for more effective ways to display their products.

One of the many ways to do this is to scout the top advertisers of similar products and find out what is making them so successful.

With its latest update Bing Ads Campaign Planner tool enables marketers to do just that.

One of the main new features released in the update is called Competitive Insight. Through this feature marketers can gain insight into the top advertisers are in a specific vertical or even for a specific product. Marketers can see the ad coverage and average position on Bing search engine results pages (SERPs) of up to 20 top domains.

Other features within the Campaign Planner tool include Keyword Research as well as Vertical & Product Trends.


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“If you’re familiar with the similar ‘Auction Insights’ report within Bing Ads Intelligence (BAI), you will love this,” states the Bing Ads blogpost when referencing about the Competitive Insight feature. “Campaign Planner looks beyond an active campaign, and gives a larger view of competition across the full vertical or product. This can be very helpful when researching new areas for keyword/product expansion and guide things like messaging and bid strategies.”

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