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Gain More Insights into Customer Behavior

Posted on 6.18.2011

Listrak has announced a new release to its Web-based email marketing platform that includes advanced features for the application, administration and reporting to give retailers more flexibility and insight into customer-purchase behavior.

A few of the highlights of Listrak Release Version 4.11 include a new shopping cart abandonment dashboard with added metrics such as total number of carts abandoned and recovered, identified and guest abandoners, reachable abandoners, plus revenue breakdown details on abandoned and recovered products.

The new Customer Purchase Metrics sync provides behavioral and purchase insights enabling better segmentation and targeting to create more relevant and timely messaging. Specifically, this feature analyzes customer purchase metrics, including lifetime spend broken out by 1, 2 and 3 years; total number of orders; first and last order date; average time between orders, recently purchased products and projected next order date.

Version 4.11 also includes additions to the admin including a message approval system that is custom defined per user; advanced suppression capabilities on profile attributes and multiple list sends, and updates to its triggered messaging so that messages can be tailored based on profile attributes of a single customer.

This new feature also includes a conditional action step that allows retailers to automatically route customers through various conversations based on particular profile attributes. Visit Listrak to learn more about the company’s email platform and ecommerce solutions.

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