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Gaining Fluency in Web Analytics - November 2017

Posted on 11.01.2017

:: Web professionals of any type (designers or developers, marketers or advertisers) who want to future proof their careers would be wise to become fluent in the language of analytics. Start exploring the different forms of analytics and the rich diversity of solutions available to help Web professionals aggregate, analyze and report on any manner of data to be one step closer to generating meaningful insights that drive profit and engagement. ::


Welcome to Website Magazine

- the leading magazine on Web business!

nov-coverBelow you will find the contents for the November 2017 edition of Website Magazine. The feature article, "Gaining Fluency in Web Analytics" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of higher customer engagement and better experiences.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The November 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! SUBSCRIBE NOW.


FEATURE: Gaining Fluency in Web Analytics
Web professionals of any type (designers or developers, marketers or advertisers) who want to future proof their careers would be wise to become fluent in the language of analytics. Start exploring the different forms of analytics and the rich diversity of solutions available to help Web professionals aggregate, analyze and report on any manner of data to be one step closer to generating meaningful insights that drive profit and engagement. Read More.

Snapchat for Business
Many marketers are hesitant to add another network to their responsibilities, but early adopters are seeing results on Snapchat.

Equifax’s Effect  on E-Commerce 
As fraudsters mine the valuable data that has been compromised, all e-commerce sites and financial institutions need to be on alert. 

Unleashing Total  Business Optimization 
Marketers wanting to have a positive impact on enterprise optimization efforts will need to look past landing pages. 

Email Results Sans Discounts
It is natural to attract consumers with deals, but is it possible to sell without selling this holiday season?

Exposing UX's Content Blind Spot
Teams work hard to write useful content, but there is a natural blind spot in seeing their content through their audience’s eyes. 

Opening the Digital Front Door
Following best practices in location management is a necessity to avoid turning away potential customers online and off. 

Click or Call: Why Not Both?
Google is improving the viability of the phone as a marketing channel for today’s brands. Are digital brands ready?

Inclusion in Holiday Marketing
This time of the year, marketers should take a step back to evaluate seasonal biases and bring in more people to spread cheer.

Explore more from Website Magazine's November 2017 issue:

Editor's Letter: “Parlez-vous Analytics?
Net Briefs & #WebTechWatch: Shoppers, Salaries & Stack Overflow
Stat Watch: Is Big Data Still Big?
Quiz Time: Changes to Online Community
Enterprise Ready: The Pandora’s Box of GDPR
Top 50: Analytics Solutions for Everyone
Mastering Search: Data-Driven SEO Content
E-Commerce Express: Time for a New Payment System? 
Design & Development: A Better Website Redesign Process
Tech Talk: Humor’s Place in the Workplace
Insider Insights: Modernizing the B2B Website 

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