Gaining Insight into Buyer segments with Acquia
Personalization is the key to great customer experiences, but with content and user profiles stored in many systems, delivering relevant experiences proves difficult. Marketing tools have struggled to overcome these silos before today.
Acquia announced that its Lift product, a SaaS (software as a service) solution for creating personalized and contextual digital experiences, now includes a simplified card-based, drag and drop user experience builder with the capability to access, unify and personalize content across Drupal and other digital platforms.
Marketers can get started by collecting profile data and gaining insight into buyer segments. Lift's embedded syndication hub then unifies content from across these platforms, transforming what was once a labor-intensive and duplicative effort. With the ability to target prospects and customers in real time, marketers are able to adapt to audience behavior, driving faster conversions and bottom-line results.
"Lift elevates personalization for every organization. Going well beyond the world of A/B testing and experimentation, Lift empowers digital teams to deliver holistically crafted experiences in real time. It's a game changing cloud solution that redefines and simplifies the user model while providing delivery at global scale," said Christopher Stone, chief products officer at Acquia.