Garmin Offers Foursquare Data
There is a new reason for businesses to establish a presence on Foursquare, as popular satellite navigation company Garmin has announced that its 2014 nüvi Advanced Series will include Foursquare venues to help users explore local businesses in nearby locations.
In addition to the Foursquare integration, the 2014 Advanced Series will offer a new Direct Access feature to make it easier for users to find locations inside of complex destinations, such as malls or airports.
“With larger, multi-touch glass displays, the addition of Foursquare venues and Direct Access, the new nüvi Advanced Series offers an unparalleled navigation experience on the road,” said Dan Bartel, Garmin vice president of worldwide sales. “This new nüvi line combines the benefits of a standalone navigator, such as large displays, preloaded maps and premium navigation features, with crowd-sourced data from Foursquare to help drivers explore new places.”
According to Garmin’s announcement, the new navigators feature millions of preloaded places from Foursquare to find and explore new and popular businesses, stores, restaurants or other destinations.
"With information about tens of millions of places, Foursquare has built a location database based off of all the places where people actually go,” said David Rosenberg, international business development manager at Foursquare. “We use this data to help power our personalized local recommendations and we are excited to partner with Garmin to help people navigate the world around them."