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Gather Useful User Data with Twitter's Audience API

Posted on 7.11.2016

Twitter announced that its Audience API is now ready for prime time.

The general release of the API makes it possible for brands to gather insights on the Twitter users interested in their products.

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Users of the API will now be able to create three different audience segments - those who follow a public Twitter handle; those who have seen a brand’s organic tweets in the past 90 days and have engaged; and a segment based on a list of external data such as email addresses, phone numbers, mobile advertising IDs, or if they visited a brand’s website.

It's rather useful information, but Twitter indicated they will be restricting just how much data can be used - encouraging more specific queries as to avoid misuse. Twitter will reduce the minimum number of user search results that are displayed from 1,000 to 500 and will be decreasing the reporting threshold on API output as well.

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