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Geo-what? - 'Net Briefs

Posted on 12.15.2011

A recent report from Forrester Research confirms what many marketers probably already suspected, that 70 percent of Americans aren’t even aware of the existence of “geo-social” locationbased apps like Foursquare. These applications, which are meant to drive customers to local businesses, are only used by about 6 percent of U.S. adults on a monthly basis, and three-fourths of these users fall between the ages of 23-45. The study does make a point to acknowledge the difference between geo-social apps and geo-location apps, which are extra features that preexisting social networks add on to their services, like Facebook Places or Google+ check-ins.

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