Skip to Main Content

ABCSearch Offering GeoTargeting from Digital Element

Posted on 1.30.2008
PPC advertising network ABC Search has chosen Digital Element's NetAcuity IP Intelligence technology to provide geo-targeting to online advertisers.
 Digital Element’s IP Intelligence provides patented technology which allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters such as geographic location (country, region, state, city and zip code); connection speed; area code; Internet Service Provider (ISP); North American Industry Classification System (NAICS); domain name; demographics; company name; proxies; Designated Market Area (DMA)/Metropolitan Statistical Area (MSA); language; time zone; and longitude/latitude.
 “Geotargeting is an excellent way for ABCSearch’s clients to reduce costs and retain a higher return on investment for their online advertising and search programs,” said Rob Friedman, Executive Vice President, Digital Element. “By incorporating NetAcuity, ABCSearch is giving its clients the solution that will help them achieve their online advertising goals by delivering high conversion rates and ultimately a substantial return on their investment.”

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code

    The Ultimate Guide to Personalization