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Get a Better Newsletter By Curating Content

Posted on 3.17.2013

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned altogether.

Luckily, for those Web professionals with a stockpile of email addresses and no idea what to send to them, the content curation publishing platform has integrated with the email marketing platform MailChimp to make it significantly easier to devise and send out “highly relevant and engaging newsletter campaigns.”

So now, both and MailChimp users, alike, can take advantage of this new integrated solution, which allows them to utilize the curated content from’s topic Web pages to quickly create brand new email newsletters that they can send to customers, prospective customers or key influencer contacts in their MailChimp mailing lists.

This means that customers will be able to select email as a distribution channel for their curated content, while MailChimp users can find and choose new “value-adding existing content” to put in their newsletters; plus, they also have access to the search and social discovery features that are already built into the platform.

“We know that creating successful email campaigns is all about delivering quality content,” said MailChimp COO Neil Bainton. “But that can be difficult for many small businesses who are pressed for time, as it is. We are excited that’s integration with MailChimp offers our users an easy way to pull together interesting and valuable content for their email campaigns.”

And just to make sure that everyone can take advantage of this new workflow integration, it’s been included in the free version of and can be combined with the “forever free” MailChimp plan, thus creating a totally cost-free all-in-one content curation and email newsletter solution. It’s been included in’s premium plans, as well.


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