Get a Plan for a Hosting Emergency
If your hosting provider isn't top of mind, that is probably a good thing.
This is because Web professionals typically only think about hosting when something is going wrong - like when their website experiences an unexpected outage. Take 123-Reg as an example. The popular UK hosting provider has been in the news recently for a rather unfortunate reason. The company, which hosts 1.7 million sites, made an error during maintenance in April that deleted an unspecified number of customer sites.
As one can imagine, those customers were not happy and were also not shy in expressing their displeasure on social media. This outage, however, goes to show that even trusted hosting providers can fall victim to disaster, which means that Web professionals must have a plan ready in case of emergency.
A disaster plan should include up-to-date contact information for a representative at their hosting company, regular backups of the site on an alternate server and a ready-made announcement for a company's social audience (e.g. "Our website is currently down and we are working on the problem. Thank you for your patience.").
In an ideal digital world, this disaster plan will never have to be implemented. In the real world, however, downtime happens, and not even the biggest names on the 'Net are immune. By having a plan ready, enterprises can at least rest somewhat assured that they are prepared for any virtual challenges that come their way.