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Get Better Insights with Emotion Detection Technology

Posted on 12.10.2015

A new partnership between Confirmit and Emotient is helping deliver better insights to Market Research (MR) organizations and Voice of the Customer (VoC) programs.

Through the partnership, Emotient has embedded its technology into Confirmit’s survey software to make it easy to add emotion detection to any new or existing MR, VoC or Voice of the Employee program. During a Confirmit Horizons survey, respondents are transferred to the Emotient system for the emotion detection to be performed, and then returned back to the survey to complete data collection.

“By adding emotion detection to our suite of research solutions, we’re empowering our clients to delve even deeper into the behaviors of research respondents and customers,” said Terry Lawlor, EVP product management at Confirmit. “They will be able to make better business decisions, improve product and service offerings, and improve customer experience – all based on detailed emotional reactions and likely behaviors.”

The partnership aims to provide research organization with more sophisticated, detailed and personal behavioral analytics  to get more accurate insights from research surveys. This is because facial expression recognition technology offers unique data about personal sentiment and reaction that cannot be gained though other research methods.

“Attention, engagement and emotion are the currency of revenue growth and customer satisfaction because, put simply, emotions drive spending and loyalty,” said Ken Denman, CEO, Emotient. “For organizations running research programs and customer experience surveys, emotion detection technology allows them to analyze an individual’s emotional reactions at the point of experience – delivering greater understanding of behavior patterns and likely future action.”

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