Get Consumers to Spend More Online
Online retailers use a variety of tactics and techniques to get consumers to spend. Using these strategies has paid off for many and should be considered by those looking to generate better results from their digital presence.
+ Free shipping when you spend a certain amount. While consumer may want to avoid additional costs, retailers can force their hand by employing this tactic. While some consumers may look for discount coupons, retailers will benefit as they will receive larger order values on teh whole.
+ Simplify Spending. When retailers make it easy to purchase, consumers naturally spend more as the barriers to conversion have been lowered. Enabling users to save shipping and payment details is a powerful way to accomplish this.
+ Convert the soft sell. Encourage users to sign up for marketing email and newsletters to keep product email delivery top of mind with buyers. Use every opportunity to motivate readers to notice deals and entice them back to a website.
+ Suggest complimentary products. Many merchants suggest related products, but the savviest go a few steps beyond and suggest products that compliment what buyers are viewing.
+ Display inventory levels. There's no more effective way to get users to buy when they aren't ready than to use a psychological tactic like scarcity. When there are only a handful of items remaining, it's easy to convince users to open their wallets.
+ Site-wide savings. Think beyond offering deals to individuals (with personalized experiences) and capitalize on the power of the crowd. Promote site-wide sales and it is possible to encourage a buying fever to take hold.
+ Remarketing: There are few advertising strategies more powerful than remarketing. When retailers promote the products consumers have recently viewed they are in a position to driving significantly more spending and at a lower cost than traditional advertising.
What guidance would you provide other who are in pursuit of ways to get consumers to spend more online?
Share your advice in a comment below!