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Get Into UGC with Chute Stories

Posted on 11.08.2016

User-generated content (UGC) solution Chute launched Chute Stories, a new app that will allow marketers to add UGC photos and videos that are discovered and managed through the Chute system (as well as owned content) into text-based posts or articles on a website. 

There are several possible use cases for a solution of this nature which will make the new offering appealing to brands including building how-to guides featuring product shots, developing event wrap-ups which incorporate attendee content, or curating community-contributed look-books.

“We believe photos and videos do the best job communicating your brand story,” Ranvir Gujral, Chute CEO, said. “However, we know marketers often want to do more in-depth storytelling and writing. We developed Chute Stories to allow marketers to have the best of both worlds - text posts enriched with the visual content people are sharing on social media that they’ve discovered and obtained rights to through the Chute platform.”

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Chute Stories features WYSIWYG tools to simplify how marketers create and customize posts. Features include header and text blocks that can be edited live as well as drag-and-drop real-time photos and videos from Instagram and Twitter, access to an existing library of content curated through Chute, and can even uploaded owned assets.

Once a story is published, a simple line of code can be embedded into blog posts, websites, Salesforce Community Cloud sites, or hosted as standalone pages.

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