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Get iOS Apps Discovered with Apple Search Ads

Posted on 10.02.2016

Ask mobile app developers why iOS is their first platform choice and their answer will likely have something to do with the fact that the owners of these devices are simply more sought after than any other device segment, routinely spending more and interacting more per session than their Android counterparts.

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For this reason, it makes a lot of sense for Apple to introduce advertising in its App Store - and it's in the process of doing just that. In fact, after entering a beta period that started in June 2016, Apple announced it is now officially opening its Search Ads program for the App Store to all publishers and developers starting this week.

Apple will reportedly generate the images and copy for advertisements (which appear with a blue background to differentiate paid listings) from the app metadata that is supplied by the publishers/ developers. Advertisers will be able to set a maximum daily budget and an overall campaign budget, place bids for the iPhone and iPad separately, access a keyword suggestion tool with popularity indicators and negative keyword capabilities, and will even be able to use audience targeting features, including customer type, gender, age and location.

Looks like eligible developers will be able to receive a $100 credit toward their first campaign.



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