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Get Programmatic Now! 5 Companies that Will Help

Posted on 4.01.2014

Programmatic buying is shaking up the digital advertising landscape. This modern way to sell and purchase ad content is not only helping brands purchase inventory more efficiently, but also target consumers better with more relevant ads.

Before your brand jumps on the programmatic buying bandwagon, however, it is important to research the ad platforms that are offering this functionality. To get started, read below to discover five platforms that can help your brand get programmatic now:


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Criteo

Criteo offers real-time inventory through a direct relationship with more than 6,000 publishers. The company’s “Criteo Engine” makes real-time decisions about ads and prices. Moreover, the Criteo website notes that the company responds to more than 15 billion ad impressions across more than 30 countries every day.


Millennial Media

Millennial Media offers two programmatic buying solutions, the Millennial Media Exchange (MMX) and Millennial Media Demand-Side Platform (DSP). Through the programmatic solutions, brands can target mobile audiences in real time with relevant mesages as well as access premium inventory that is only available via the MMX.


PulsePoint

PulsePoint offers customized programmatic solutions. The platform enables users to target beyond cookies, as it features “Aperture audience technology” that analyzes more than 3,600 online and offline attributes against 40 impression level data points. Moreover, the platform offers detailed insights in real-time to help brands improve campaign performance.


Smaato

Publishers can access mobile ad inventory through Smaato’s real-time bidding exchange, which is connected to more than 100 mobile demand-side platforms and 90 ad networks. The platform offers precise targeting options, robust management options and competitive bidding.


Doubleclick

Through Google’s Doubleclick platform, ad buyers can leverage targeting, defined bids, defined budgets and frequency caps to increase return on investment on inventory purchases. The platform provides an open, real-time bidding system that allows buyers to define their audiences so they can deliver relevant ads.


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