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Get Smart: Competitive Pricing Intelligence

Posted on 5.25.2011

When you know what your competition is doing it makes decision making for your own enterprise easier. There are a variety of solutions available on the market currently including ChannelIQ, Gazaro, and Vendavo but Ugam Interactive is another and they are making headlines today.

Ugam Interactive released a new version of its Competitive Intelligence Solution PriceTrac® which provides retailers a method of tracking competitors’ pricing, promotions, and product assortments. In its latest release is the “Watch List” feature which allows the user to identify, track, and define alerts on specific products within their own, or competitors’, assortment. The alerts on Key Value Items can be based on business rules defined by each individual user.

“The Watch List feature is yet another avenue for PriceTrac to provide actionable insights into valuable competitive data.” says David Schoenfeld, VP of Sales and Marketing. “For the first time, users of PriceTrac can create user defined lists of products and, in turn, merchandisers and buyers can be immediately alerted when their pricing does not meet strategy on the products that matter most.”

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