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Getting to Know Google Social Search

Posted on 1.12.2010

On October 27, 2009, at the Web 2.0 Summit in San Francisco California, (about the same time Google negotiated a deal with Twitter for a real-time feed) Google announced the release of their latest search feature: Google Social Search.

Google is taking personalized search to a new level by adding information from what Google calls your “public social graph” and integrating it into their main search results. Google is taking everything they know about you from your Google profile, determining your connections with people and websites from various social networks, and then producing personalized search results for participants. What this means for SEO is that all of the social media profile building you’ve been engaged in is going to pay off in the near future — and big.

Read more on Google Social Search
This article appeared in the recent print issue of Website Magazine

 


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