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Getting Your Video in Google News

Posted on 5.26.2010

Google has released six tips to getting your Web video included in Google News -- a big boost to your site, should it happen. They are:

Upload Time Sensitive Material ASAP

This should go without saying. The most valuable news sources are those that get information out the fastest. The best way to do this? Try taking video with your mobile device, then uploading directly to YouTube.

Stick to One Story Per Video

In addition to being able to target your video better -- with keyword-rich titles, descriptions and tags -- short, targeted videos have a better chance of being watched in their entirety. If you want to create a more in-depth news clip about several stories or as a more detailed account, upload several short clips first, then piece them together and upload the full-length video seperately.

Provide Detailed Descriptions

As noted above, use keyword-rich (not stuffed) descriptions. From the Google blog, "For news items, it is important to include the who, what, when, where and why of your story.  The more detailed your description the better." However, detail does not mean extreme length. Be brief and include your URL in the first sentence or two so that users can find your site should they want more of your content.

Don't Forget the Tags

Tags are critical when users search for video. Include names of the people in the video, places, companies, etc. Also, geotag your video with the map function in your edit panel. Don't forget to include your own company, blog name, your name, etc. in the tags. You might be surprised when searching for your name or company on YouTube at what comes up -- it might not be your company but an unrelated video. You want to own your brand in video search results.

Make Your Video Embeddable

In the edit page of your video, make sure you have the embed option checked. This will help get the video noticed by other websites and bloggers and increase the authority of the video. As such, however, make sure that your brand is represented so that when embedded, you are still getting credit for the video. Consider your brand in the title, if appropriate, or as part of a very brief intro to the video.

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