Getty Images Gets the Stipple Effect
Image-based advertising platform Stipple has partnered with stock-photo powerhouse Getty Images to help drive revenue for both brands and publishers.
Stipple allows brands to advertise within editorial images that contain the brands’ products or spokespeople. Through the partnership, Stipple gains access to Getty Images’ photo library and image-related metadata. This provides brands with a one-stop shop to advertise within Getty Images' editorial photos across the Web.
Getty Images’ metadata includes information like location and who and what is pictured in an image, which enables relevant and accurate interactive information to be placed within an image. Publishers can leverage Stipple for interactive images that contain multimedia content like videos, product photos, “shop” buttons and more. With this technology, sales teams can sell efficient image-based interactive ads. Plus, publishers share in the revenue from advertising campaigns sold by Stipple.
"We're excited to partner with Stipple to enable our publishers to drive new revenue from the best-in-class content they already license from Getty Images," said Getty Images SVP, Sales Marc Kurschner. "By combining Stipple's brilliant innovation with our Connect API, Stipple is able to uniquely put our metadata to work for publishers and marketers – driving engagement, advertising and e-commerce."
The partnership also tackles the speed at which brand messages appear alongside editorial images, as Stipple's integration with Getty Images ensures that licensed images will be available and tagged with accurate brand information from the moment the images are available to publishers.
"We're really excited to partner with Getty Images and create a win-win-win for publishers, advertisers and consumers," said Rey Flemings, co-founder and CEO, Stipple. "It's a natural partnership with great synergies. Top tier publishers, such as PEOPLE.com, Conde Nast and Gannett, globally source photos from Getty Images. These same publishers also look to Stipple to monetize their images and drive deeper user engagement."