Gigya's Momentum Signals Social Login is Here to Stay
What's more difficult than managing customers? Getting them to sign up in the first place.
Fortunately, thanks to a new breed of technology, it's at least a little easier today than in the past. Solutions including Janrain, OneAll and others offer up an opportunity for 'Net professionals better support their audience on-site and across devices. And those technologies are gaining momentum.
Gigya, for example, announced that it processed over 800 million logins through its registration-as-a-service and social login products in 2013, a whopping 72 percent increase over 2012. That growth not only showcases the momentum of Gigya as a company, but the prevalence of technologies that connect the once disparate experiences user have in the world - both real and digital.
"Gigya had an amazing year in 2013," said Patrick Salyer, CEO of Gigya. "We added customers and offices around the globe and use of our technology exploded. We already have some exciting developments in store for 2014 and we have the team, products and momentum to own the consumer identity management market this year."