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Gigya vs. Janrain in the Customer Identity Management Wars

Posted on 1.11.2015

When it comes to managing customer identities, two companies are standing out among the rest - Gigya and Janrain.

Website Magazine has covered both companies in some detail, but the battle for dominance is accelerating.

Gigya announced last week that its international customer base grew at its fastest pace ever with 50 percent of its new customers coming from outside the U.S. which accounted for nearly half of its new bookings. That may be a result of Gigya opening two new international offices but that expansion is producing results. The company's contract values also increased 50 percent year over year. Gigya has added some big brands to its client roster including Lufthansa Airlines, L'Oreal USA, U.S. Soccer and Federated Media to name but a few.

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"This was a tremendous year for us," said Gigya CEO, Patrick Salyer. "Gigya continued to grow at a rapid pace and the next year holds huge promise for us as we continue to lead an incredibly important market by offering a platform that allows business to register and identify users across devices -- all while respecting user privacy. With our newest round of funding and with David T. Scott, our new CMO in place, Gigya is poised to be the system of record for any online business that wants to create better, more trusted customer relationships."

Of course, Gigya is not the only company with some digital skin in the game. Janrain is another leading provider in teh customer identify management space and it's rolling out new products nearly as fast as Gigya is opening offices. The company recently acquired Arktan, a provider of real-time social curation and social engagement products, which will allow customer identity to be integrated with engagement and activity data, enahving marketers understanding of customers.

"Marketers need better engagement tools to drive a deeper understanding of their customers," said Larry Drebes, Chief Executive Officer, Janrain. "This adds dozens of new products for customer engagement, and dramatically expands the amount of customer data we collect, store and manage."

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