Global Search Advertising Trends in Focus
Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013.
Kenshoo's infographic on the trends (as seen below) shows the impact of a changing landscape as advertisers adapt to Google enhanced campaigns and other marketplace conditions. To help marketers capitalize on these variables, Kenshoo also unveiled ActiveCluster, a clustering technology developed to provide marketers access to algorithmic bidding even when little data is present, such as new campaigns or ad groups with very few keywords. This innovation makes algorithmic bidding accessible to advertisers and campaigns of all size and scale. For more information on ActiveCluster, visit www.Kenshoo.com.