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Get Serious About Globalization

Posted on 3.27.2007
Via MultilingualSearch this morning, leading Russian search portal Yandex released a report indicating a 42% rise in Russian e-commerce sales in 2006, ahead of the 25% increase in Western markets.

Some interesting statistics in the report (PDF - Russian):

- Users were mostly interested in computers, electrical goods, cameras and telephones.
- Home improvement goods generated the biggest growth in interest (30%).
- The number of Internet shops in the .ru zone grew approximately 47%.
- Growth was highest for retailers selling equipment (77%), home improvement goods (68%), gifts and flowers (62%), books (52%), sporting goods (51%) and children’s goods (49%).

While everyone seems to be talking about enriching their local Internet market, others are getting serious about globilization efforts. In a global economy less restricted on location and more focused on access to quality products and services, branching out and marketing to areas outside of those you are most familiar with could make your enterprise more sustainable. Companies such as Globalization Partners International and Idiom Technologies recognize that the world is becoming a smaller, flatter place. And you should too.

Embracing other languages and cultures can impact your business positively, level the playing field and expand your brand. And who does not want that?
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