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Maximize Ad Revenue with GeoEdge Analytics

Posted on 4.29.2012

The latest version of GeoEdge Analytics is aimed at global publishers and advertisers looking to improve their visibility, compliance performance and revenue.

The solution works by leveraging the reach of GeoEdge’s global proxy network and combining it with a business intelligence engine to allow publishers, advertising networks and media buyers to capture and analyze any ad on any website anywhere in the world.

GeoEdge will constantly monitor sites from all over, regularly capturing and analyzing banner ads to make sure they’re not breaching any compliance rules. GeoEdge Analytics will also analyze a single Web page from various locations to track any changes in how the page and the ads displayed on it are rendered for different users.

All banners are automatically categorized for quality assurance, and if any malicious ads are discovered, GeoEdge will immediately alert users with screenshots and data about the advertisement. By identifying delivery inefficiencies, GeoEdge is able to help maximize publisher revenue, particularly by helping advertisers and media buyers discover the best performing and most appropriate media for their ad inventory.

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