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Niche Marketing Tactics

Posted on 5.11.2006

Every website is in a niche. Ideally, you've defined your niche, understand the variables that makes your niche unique and know in detail how to market effectively and efficiently to that audience. On the Web, a niche is also often considered a "vertical" and exploring the principles which get you recognized (and profitable) in that business vertical are essential. One company that understands the nuances of niche marketing is GlobalSpec, a specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. A recent survey from GlobalSpec survey of what engineers think of distributor marketing tactics revealed that buyers within the industrial sector are pleading with distributors that they quickly get online, up-to-date and searchable before they make a firm decision to buy. It is valuable information for both business development team and marketing departments.

Take a closer look at the GlobalSpec survey results.

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