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GoDaddy Looks to Social's Main Street

Despite Facebook and other social networks clamping down on brands use of their platforms, there remains a high-level of interest in the channel - from the business/client side as much as the network and service side. 

GoDaddy, for example, recently announced that it will be acquiring social media marketing platform Main Street Hub. The deal is reportedly for $125M in cash (and up to $50M in potential future earn outs) and is expected to close late in Q2 2018.

Main Street Hub,  which has around 10,000 customers ranging from restaurants to auto repair shop, essentially aims to handle numerous aspects of a small business’ digital presence including marketing automation, CRM, social media, reputation management and email. 

It’s essentially another in the long list of "easy-to-use" turn-key solutions for small business owners and operators that don’t have the time, skill or resources to manage their social profile but still want the benefits that come with an active profile.

The acquisition makes a great deal of sense for GoDaddy as it too serves the small business market. In fact, the company currently has over 17 million small business customers who use one or more of GoDaddy’s products.

GoDaddy, of course, already has a professional web services division but what they don't (or didn't) have is an offering related to managing social media activity which is why the Main Street Hub aquisition is so important to their future success.

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