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GoECart Glues Together Fragmented E-Commerce Channels

Posted on 5.19.2013

Sixty-five percent of shoppers in the U.S. currently shop across at least two channels, while 21 percent of U.S. respondents are using four or five channels to shop, according to a PricewaterhouseCoopers report. What does this mean for retailers?

It means online merchants must find e-commerce solutions that meet the demands of the increasingly sophisticated online shopper. In fact, PwC reports that 72 percent of the consumers surveyed consider themselves to be either confident or experts in researching and purchasing online. 

“Online merchants face massive competition today, and most of them are feeling stranded by multiple e-commerce systems and technologies,” said GoECart’s founder and CEO Manish Chowdhary. “But, there is a better way.”

GoECart, which provides integrated, on-demand e-commerce solutions, thinks its the solution to streamline processes. This is because GoECart helps clients sell across multiple channels, manage and fulfill inventory across multiple warehouses and process tens of thousands of orders each month without skipping a beat, like it recently did for GameQuestDirect.

GameQuestDirect offers a vast selection of new and rare video games online with more than 10,000 titles for all leading game consoles. In addition to selling via its own website, the company sells its products through 15-plus online marketplaces including Amazon.com, eBay and Buy.com.

Previously to leverage GoECart, GameQuestDirect used three systems to run its multi-channel retail operation: a standalone ecommerce solution, an independent order management system (OMS) and a separate shipping software. Since switching to GoECart, GameQuestDirect has lowered its costs by 60 percent, while increasing order volume by 40 percent.

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