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GoodData and ExactTarget Launch Marketing Insights App

Posted on 2.26.2012

Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + Google Analytics application.

The application comes from GoodData’s partnership with ExactTarget, an email and marketing solutions provider for business-to-business and e-commerce organizations.

ExactTarget + Google Analytics is built for online marketers. It delivers interactive reports and dashboards, to enable users to easily track conversions and analyze campaign performance in a single user interface.

“Big Data flies at marketers from every direction – email, social media, online advertising, and CRM. Traditionally, marketers needed to pull data from many places- campaign data from marketing automation systems and Google Analytics for conversion tracking- to understand the customer lifecycle,” says Cody Crnkovich, senior director of powered by partnerships at GoodData. “ExactTarget + Google Analytics gives marketers a ground-breaking, complete picture of lead and customer conversion.”

Marketers that use the ExactTarget + Google Analytics application can measure e-commerce revenue, side-by-side email performance, Google Analytics goal performance, and campaign and leader board analysis. Additionally, with GoodData collaboration features, reports and results can be shared across the organization through email, PDF, CSV or embedded into other online systems and websites. Pricing for the GoodData application for ExactTarget + Google Analytics starts at $300 a month, and is based on monthly email volume.

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