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Google Analytics, Meet Search Console

Posted on 5.12.2016

Google Analytics users will soon have direct access to data from their Search Console account.

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The company announced this week that the current "Search Engine Optimization" report under the "Acquisitions" tab will soon (in the next few weeks) be replaced with a "Search Console" report. That data will be pulled directly from Google Search Console and show both Google Analytics and Google Search console data in parallel. Essentially, instead of seeing only impressions, clicks, click-through-rates and average position, users of Google Analytics will now be able to see behavior and conversion metrics including sessions, bounce rates, page/sessions and conversion metrics including ecommerce goals. 

”Each of these new reports will display how your organic search traffic performs when measured by any of these dimensions … As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today.”

Google did note that while the data is displayed in parallel, not all GA features are available for Search Console data - primarily segmentation. Any segment that is applied to the new combined reports will only apply to GA data. As a result, GA users may also see that clicks from Search Console will differ from total sessions in Google Analytics.


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