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Google Authorship Gets New Look

Posted on 6.30.2014

Nobody is immune to change. Not Facebook, not Twitter, not even Google.

For a while now, author's photos have shown up next to their work in Google's search results. When photos were first added to search results, click-through rates increased for links with photos next to them. However, Google has now decided to do away with a couple of Authorships key features.

John Mueller, a Webmaster Trends Analyst at Google, wrote on his Google+ page that search engine giant is aiming to “clean up” and create “more consistent design across devices” with the new update. Mueller also wrote that during Google's tests of the cleaner design, click-through rates have not been significantly impacted by the elimination of author photos.

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The second part of authorship that Google is eliminating from search results is the authors Google+ circle count. Even though circle count took up less space on the page than author photos, Google has elected to withhold it from search results.

The two things Google is keeping in their search results are the authors name and the date the content was published.

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