Google Checkout Buy Now Buttons Available

Last week Google announced the availability of Buy Now buttons for the exclusive purpose of selling digital goods. If you're an e-book seller or provider of individual software downloads you'll be very interested in this development.

What's so unique about Buy Now buttons from Google Checkout is that buyers (once their card has been successfully authorized) receive instructions on how to access the items purchased using the URL and "Key" you specified. This is big news in the world of "digital delivery."

A button creation wizard is available on the 'Tools' tab on your Checkout merchant accuont - just select 'Digital Good' from the 'Describe your item' drop-down list. You can learn more about creating buy now buttons for Google Checkout in the Google Checkout support section.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.