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Google Commerce Search for Your Retail Site

Posted on 11.04.2009

Google has launched a new product just in time for the holiday retail rush. Google Commerce Search is a retail-focused search utility that retailers can put on their sites to help customers find what they want faster and more efficiently. The interface is customizable to fit the look and feel of the website and - best of all - results can be tracked with Google analytics. It's also entirely hosted in Google's cloud, so should a website get a sudden rush of activity, it is not in danger of crashing. Another nice feature is the ability to promote certain products at the top of results - of course, your analytics should be used to tell you what products are selling best and therefore should be featured. Products can be uploaded via data feeds, direct uploads or by using the Google API.

This is an important step for Google to get more in-line with the retail sector. But the real winners here are retailers. Site search is imperative for any online retail shop - it's the most common and fastest way consumers find products to buy and, without question, it improves conversion rates. If you're not currently using site search, this is a no-brainer. Even if you have your own site search, Google's system might be worth a look. After all, when it comes to search nobody does it better.

Finally, there's the issue of pricing. Here's the limited information given by Google: The pricing model for Google Commerce Search is based on the number of products/items (SKUs) in your data feed and the number of search queries entered on your site each year. If you want real specifics, you need to contact a Google representative. See the video below for a quick overview of Google Commerce Search features.

 

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