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Google Doubles Down on Mobile Optimization in Search Rankings

Posted on 2.26.2015

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel.

Putting an ever increasing importance on mobile optimization, Google has recently announced that it is making a few notable changes to its all-important search engine results pages (SERPs).

The first change Google is making is that it is increasing the importance of mobile-friendliness as a ranking signal. This change, starting on April 21, will affect mobile searches in all languages around the world as those sites which are optimized for mobile will be given higher priority and ranking on mobile SERPs.

The second change that Google announced it is making is that it will now use information from indexed apps as a ranking factor for users which are logged-in and have the app installed. Through this change Google will now display content from indexed apps more prominently in SERPs.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” states the Google blog post announcing the changes. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”


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