Google Enables Local Calls from PPC Ads
While the effectiveness of pay-per-click ads still divides search marketers, those that use the advertising format must take every opportunity to make their ads as effective as possible, say, for example, by including a click-to-call button.
In early November 2014 Google has stated that it will begin offering a new feature for businesses that will allow them to use local numbers as call extensions in AdWords ads.
Prior to this change, all call buttons located in AdWords ads had a toll-free Google forwarding number, which, while free for the customer to call, would display a generic number while calling. Instead, by leveraging ads with local numbers, customers can see a unique and in some cases a familiar area code which can help to increase trust in the business.
“We understand that many local businesses can benefit from featuring ads with local numbers, since people are more likely to call a number with a recognizable area code,” states Google AdWords help section.