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Google Acquires Feedburner

Posted on 5.31.2007

Google today made a formal announcement regarding the acquisition of Feedburner, the leading provider of media distribution and audience engagement services for blogs and RSS feeds. During a conference call today with Susan Wojcicki, VP Product Management at Google, and Dick Costolo, co-founder and CEO of FeedBurner, financial terms were not disclosed but Wojcicki said Google believes that feed-based content and advertising is a developing space where added value can be provided for users, advertisers and publishers.

At this point it is difficult to say just how Google plans to integrate Feedburner into existing Google technology, but as the number and quality of blogs continues to grow, the blogosphere is increasingly ripe with potential. Future uses of Feedburner and Google working together could be additional venues for Adwords advertising, a much more distinct Google BlogSearch and of course the potential for a more robust Blogger.com/Blogspot is immense. Google also made it very clear that everyone will benefit from added analytics data provided by Feedburner.

Thanks to Google competencies in publisher analytics, distribution and monetization, it's shaping up to be a great summer for Feedburner, their extensive network of publishers and of course Google too.

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