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Google Introduces Structured Snippets to Search Results

Posted on 9.22.2014

After the demise of Authorship it was only a matter of time until Google rolled out a new feature to strengthen its search results.

The latest feature to land on search results aims to help provide users with a short blast of information on key facts regarding their search query.

Google took to their Research Blog to announce the release of Structured Snippets, the newest feature to make its way to their ever-popular search results.

Structured Snippets deliver quick hits of information under the standard general description of a link. The brain child of a combined effort between their Google Research and Web Search teams, uses algorithms to determine the quality and relevance of information of up to four “highly ranked facts” from data tables on the linked page.

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“The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users,” states Google’s Research Blog. “Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user.”


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