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Google Offers Deep Look at Structured Data

Posted on 8.05.2012

With new websites popping up every single day, carefully crafted search engine optimization (SEO) practices are necessary for webmasters to make sure that their sites are still visible and don’t get buried by all of the new content that finds its way online every day.

When Google, Yahoo, and Bing teamed up like a search engine Justice League to establish Schema.org, they helped open the door for a whole new level of SEO that adds a more intricate layer to Web pages with the universal acceptance of standardized structured data. This helps websites further differentiate themselves from their competitors and helps return more accurate results for some searches.

Recently, Google announced a new feature as part of its Webmaster Tools offering called the Structured Data Dashboard (under the Optimization tab), which allows Web professionals to verify that Google accurately understands new markup on a site, while also detecting problems with existing page markup.

The Dashboard will provide users with three views of the structured data on their sites.

First is a top level site view that aggregates structured data information by vocabulary schema and root item type, meaning an item that isn’t an attribute of another on the same page.



In addition, the Dashboard offers an itemtype-level view that provides per-page details for each item type. Google derives this information by parsing through and storing a fixed number of pages for each site and item type, which are then stored in decreasing order based on the time in which they were crawled. The search engine will also keep tabs on all of a site’s structured data markup, and for some item types, it will even have specialized preview columns.



Finally, there will also be a page-level view that shows details about all of the attributes of every item type on a given page, and a link to the Rich Snippet testing tool for the page being studied.

 

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