Skip to Main Content

Google: I love it when a local plan comes together

Posted on 6.22.2006

From the perpetual news machine which is Google, it looks as though those folks down in the valley are headed full tilt into the local marketing/search/ advertising market; here are a few of my "highly speculative" reasons:

#1 - Advertisers need to set the time zone in their Google Adwords account (they were all previously set to Pacific Time). #2 - Coupled with new dayparting features and #3 - Reports that Google may introduce a CPA (cost per action) model for Adsense publishers, I would say it is highly likely that all that time you've spent with #4 - Google Base (to which you should be submitting content, product, services, homes, recipes, whatever) was immensely important and may be the programs which will catapult Google (thanks to...#5 - the full utilization of its pending payment processing system) even more full tilt into the local auction (and search) marketplace.

If this is indeed what is happening (I blogged about a possible relationship with Gbuy and Google Base back on March 1st, 2006) then it indicates a good opportunity to capitalize on underperforming markets such as the local Web business arena. 

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code