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Google Offers Aggregates to Offer More Deals

Posted on 10.30.2011

An oversaturated daily deal market, combined with the difficulty that consumers continue to face in finding relevant deals, has led Google to turn its deal product – Google Offers – into an aggregator similar to the concept behind Yipit and Bing Deals.

To make these new deals happen, Google Offers teamed up with 14 daily deal sites including Dealfind, Gilt City, kgbdeals and TIPPR. The collaboration should prove to be beneficial for both sides because the smaller sites will gain exposure while Google Offers will obtain more deals.

To deliver these aggregated deals, Google is enlisting the help of its users, releasing the equivalent of a deal-filtering system in the form of a personalization quiz. Deal seekers are able to select from a pre-determined list of categories during sign-up including outdoor adventure, luxury experiences, family-friendly events and classes. The personalization quiz also inquires about the user’s interests and hang-out spots in order to find and send out offers that best match the type of deals that the user is looking for.

Currently, the personalization quiz is available in all cities but the new deals are only available to subscribers in the San Francisco Bay area, and will be rolling out to new cities in the coming months. Google Offers is currently available in 17 cities, with an additional 23 cities coming soon.

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