Google Opens Up a News Lab
Google has unveiled a platform called “News Lab” to provide tools to journalists and content marketers around the globe.
News Lab includes tools for better reporting, including researching, reporting, distribution and optimization tools. Moreover, the platform offers tutorials for tools as well as case studies to highlight best practices from newsrooms around the globe.
“Our mission is to collaborate with journalists and entrepreneurs to help build the future of media. And we’re tackling this in three ways: though ensuring our tools are made available to journalists around the world (and that newsrooms know how to use them); by getting helpful Google data sets in the hands of journalists everywhere; and through programs designed to build on some of the biggest opportunities that exist in the media industry today,” Google said in its announcement.
In the News Lab, for example, content marketers can visit the search tool or take a look at lessons. In the lesson section, Google offers tutorials on how to research with precision via advanced search as well as how to verify images with reverse image search. In addition to Search, the News Lab offers a tutorial on how to use Google Maps to show where a story happens, as well as a tutorial to teach content marketers how to use Google Consumer Surveys to gain insights.
Google also notes that it is working with partners to build a series of programs focused on the future of news and information. In addition, Google notes that it has focused on citizen reporting with three new projects, including First Draft, the WITNESS Media Lab and YouTube Newswire.
“Google has created many technologies and platforms that have engaged the media industry. As both the media landscape and technology continue to evolve, we believe we can create a more informed world if technologists and journalists work together—and we’re excited to be part of the effort,” Google said.