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Google+ Page Management Comes to Sprout Social

Posted on 5.21.2013

As a regular Sprout Social user, I was pleased as I can be about yesterday’s release of the new Google+ Pages API integration, which gives Sprout’s 10,000 customers the ability to manage Google+ pages. Finally!

“Today’s Google+ integration is a highly anticipated addition and further solidifies Sprout as a truly integrated social management platform,” says Justyn Howard, founder and CEO of Sprout Social. “Our customers can now seamlessly engage with the millions of people who rely on Google+ to connect with their favorite brands in meaningful ways.”

Sprout Social is one of the few social media management solutions to ease the burden of multi-channel social media posting with the addition of Google+. Until yesterday, I was using DoShare, a highly recommended and handy little Chrome app that lets users connect to their Google accounts and write and schedule updates. It worked well, but there weren’t any statistics and it was a real pain to hop back and forth between programs. The Sprout Social rollout however is likely going to be a lot better but not just because of the savings in time.

The social media management platform also enables its users to take advantage of Google+ Circles. Sprout users will have the ability to target specific circles along with other features including saving drafts, scheduling posts and more.

“We were careful to be sure our Google+ capabilities didn’t feel bolted on, but rather fit seamlessly to improve the overall Sprout experience and enable better social communications,” notes Howard. “As with every enhancement we build, our primary goal is to ensure customers will be successful using Google+ as an extension of their brand.”

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